Media and Communications
Good communications are essential for successful organisations. They communicate how the organisation is doing, what its key priorities are, and provide reassurance to stakeholder that progress is being made. They also help to raise the profile of the organisation as a forward looking brand, that is keen to deliver excellent services to the public.
In this context, this communications strategy has been developed to support the regional business plan 2008/11. It aims to communicate both to staff and external stakeholders the work the Board is progressing, and provide assurance that progress is being made. It will also help to deliver the Board priorities.
Our key projects for 2008/11 are:
- Develop and roll-out of a regional communication strategy: This project will roll-out a robust communications plan for the RMB, allowing messages to the media to be managed controllably, as the profile of the RMB raises.
- Media handling training: this project will deliver a training package for officer and Members in dealing with the media, especially at operational incidents.
- Improvements to the SEFIP website: this project will deliver an improved SEFIP website with greater functionality and an improved content management system
- Lobbying to raise profile of FRA issues with key partners and stakeholders: This project will seek to draw in support from professional lobbyists on key common issues for FRAs, and support Members to actively lobby on behalf of the region on key issues.